After rapping at California’s Coachella festival and on Beyonce’s Grammy-nominated “The Lion King: The Gift”, Nigerian star Mr Eazi’s latest venture is closer to home – on a farm, but in Ghana.
The 28-year-old Afrobeat artist and entrepreneur plans to transform a Ghanaian coastal community of more than 60,000 people through coconut farming.
“There’s a cycle of poverty in Africa that keeps going from generation to generation and sometimes you wonder how you can break it,” Mr Eazi, whose real name is Oluwatosin Ajibade, told the Thomson Reuters Foundation.
“Agriculture plays a very important role in solving a lot of problems that exist back home,”
he said on the sidelines of a two-day United Nations conference in Rome that began on Tuesday.
The musician, whose videos regularly get millions of views on YouTube, has shown his commitment to Africa’s youth with his emPawa Africa incubator programme, which supports new artists with grants to make music videos and mentorship.
Unemployment is high across the continent, with 10 to 12 million people entering the workforce each year but just 3.1 million jobs created, according to the African Development Bank.